Instagram is a potential goldmine for your business if you plan on using it for marketing purposes. But in order to be successful with your efforts, you need followers. In this article, we will give you 18 tips you can use to grow your Instagram followers on a daily basis.
1. Differentiate Your Business And Find Your Niche
In the real world, people won’t notice you if you don’t stick out from the crowd. It’s basically the same on Instagram. You have to make your account memorable and attract the attention of potential followers, by doing something different than everybody else. This can be tricky, but you have to be creative and differentiate your business from your competitors.
One of the most important things in marketing on Instagram is finding your niche and sticking with it. If your niche is fitness-related and you start promoting electronics all of a sudden, your Instagram followers will get confused and likely unfollow you.
It is better to choose a smaller niche than to go super wide because that will make your followers more targeted. When you have chosen your niche you need to check out what your competitors are doing. That way you can see what they are doing and get inspiration on how to do things in a different way.
You have to keep in mind that people need a reason to follow your Instagram account. If your content doesn’t bring any real value you won’t be able to grow your Instagram followers.
When you focus on a narrow niche you will exclude a lot of Instagram followers, but don’t worry there are more than plenty to go around for any niche you can think of.
If your account and content are targeting a narrow niche you can get Instagram followers that actually engage and like what you are doing. It’s much better to have a small loyal following than to have a lot of followers who don’t care about you or your business.
2. Define Your Target Audience
It is essential to know who your target audience is. What characterizes the people you want to follow your account? Are they male or female? Where do they live? How old are they? What are their interests?
By answering these questions you get a picture of what your ideal followers are like. When you know this you can optimize your content for maximum engagement. Keep in mind that your target audience will engage more with certain types of posts, captions, colors, and hashtags.
3. Instagram Competitors Analysis
As I mentioned before it is crucial that you analyze what your competitors are doing on their Instagram accounts. Look at what they post and what types of images and videos they use.
You should also look at their captions (The text below images and videos). How do they communicate and engage with their followers? Do they ask questions or tell people to tag their friends? What do they write in their bio’s? I think you get the picture.
Even though you have to differentiate your business from your competitors, you might consider doing some of the same things they’re doing. After all, there is a reason why they are popular and have more followers than you. Remember that finding inspiration is good, but don’t copy what others are doing!
4. The Best Bio For Instagram
Your Instagram bio is really important because it is an introduction to you and your brand. You have to capture the essence of your business and tell people what you are all about. If you want more followers on Instagram a kick-ass bio is a must!
5. Use Social Influencer Marketing
You can use word of mouth to get a lot of exposure on Instagram. You can do this by reaching out to influencers in your niche and politely asking them if they want to repost some of your content. This might cost you money but can be really powerful. If you want to know more about this type of marketing you can read our article on influencer marketing.
6. Hit The Like Button A Lot!
Liking a lot of posts every day is a proven method to get more followers on Instagram. It may be a little superficial to systematically like other people’s content, but you will get their attention and that’s what matters.
When you start liking other people’s posts, you have to make sure that it’s related to your niche. That way you will get attention from people who are interested in what you are promoting.
You can find relevant posts to like by searching on Instagram for popular hashtags related to your niche. If you’re into fitness, for example, you could search for hashtags like #fitnessmotivation, #fitnessjourney, #workoutroutine, etc.
Liking a lot of posts on Instagram is an effective way to get more followers because people get a notification when someone hits the like button on their posts. Most people probably turn push notifications off. However, they still get a notification about who has liked, commented, and followed them when they login to Instagram.
7. Posting Quality Images And Videos
Even though you identify your target audience and post content at the right time of the day, you won’t get any engagement if you post poor quality images and videos. Instagram is a highly visual platform and your content needs to be spot on!
Images and videos with a light color scheme gets more likes, comments, and overall engagement than posts with a dark color scheme.
Black and white images perform worse than colored images.
Make sure that the sound in your videos is high quality.
Keep your backgrounds neat. Yes that means you have to clean your room…
Use Emojis in your captions to get more attention.
Images and videos with people in them gain more engagement.
If you want more followers on Instagram you have to use the right hashtags. But how many hashtags should you use in your posts?
There is no definitive answer to that question. Some experts will tell you to use a maximum of 3 hashtags and others will tell you to use all 30. Like other things in this article, it comes down to engagement from your target audience. To find out what works you have to test it!
Don’t add your hashtags to your post directly since that will be a tedious task if you post on a regular basis. Instead, you should add them in a comment right after posting. You can optimize this process by typing your hashtags in a document and copying it on your phone. Remember to do this right after posting. That will make your posts get more exposure on Instagram.
9. Finding The Right Time To Post On Instagram
Some people believe that it doesn’t matter when posts are published on Instagram. That is just wrong! You should post content when your followers are active. By doing that you will get the most engagement on your posts and reach more people.
You can find out what content gets the highest engagement and when by creating a simple spreadsheet and filling in data. Start by typing in how many likes and comments each post has received 24 hours after publication. To find the sweet spot you have to post several times during the day.
After doing this for a while you will find the best time to post on Instagram based on engagement.
10. Thank Your Followers When You Reach Milestones
It is a nice gesture to thank your followers when you reach certain milestones. This could be when you reach 100, 500, 1000, 2000 followers, and so on. By publishing thank you posts you showcase that your account is popular. If you reached your milestone fast you should mention it in a cation, people love to follow popular accounts!
11. Reply To Messages And Comments
People might lose interest in your business if you don’t reply to their messages and comments in a timely manner. You need to show people that you are active and available for business. When you receive messages and comments you should reply as fast as possible. If you consistently reply within an hour, your content will rank higher on Instagram.
Replying and interacting with your followers will help you grow your Instagram account. But it will also send an important message: That you are interested in your followers and respect them.
Making it a priority to reply fast is important in building solid relations with your followers. If you choose to ignore this you will miss out on a lot of opportunities!
12. Communicate With Your Followers
This is pretty simple: Spend time connecting with your followers via direct messages and comments. Give them a positive experience and they will become loyal to you. If you are selling something they might even become customers!
13. Tagging Other Popular Accounts
You can get more followers on Instagram by finding and tagging other popular accounts within your niche. Tagging your competitors will probably not do anything for you. Instead, you should tag popular accounts that have a target audience which is similar to yours.
When you tag these popular accounts they will get a notification. This increases your chances of getting likes and follows!
If some of these accounts follow you or like your content, you might even get a lot of new followers that way.
14. Get Exposure By Reposting Popular Peoples Content
By reposting popular content from accounts that are similar to yours you can get a lot of exposure. You should only repost high-quality content that gets a lot of engagement.
After reposting you can send a message and ask the content owner to return the favor by reposting some of your own content. You can also suggest that they create a shoutout post where they encourage their followers to check you out.
It is important to keep in mind that the number of followers you have should be close to the follower count of the profile you choose to repost from. For example, If you have 400 followers and repost content from an account with 300.000 followers it is very unlikely that this person will return the favor.
As a rule of thumb, you should repost content from accounts with a maximum of 5 times your own follower count. However, targeting accounts with a following similar to yours will improve your chances of getting reposted a lot!
15. Create Relations By Following Back
To maintain and create valuable relations on Instagram it is important that you follow back your engaging and loyal followers. This is a way to show them that you value their engagement. You will also get more followers over time because fewer people will unfollow your account.
16. Follow To Followers Ratio
In order to grow your Instagram account, you should follow fewer people than the number of followers you have. If you follow 200 people and only have 50 followers, it looks like you are following people with the intent to grow your account.
17. Create Community Discussion Posts
Publishing community discussion posts is a great way to get more engagement from your followers. You can ask them simple questions related to your niche and get their opinion.
For instance, if you are selling guitars you could ask your followers if they prefer acoustic or electric guitars? You could also ask them how many guitars they own? Or what their favorite guitar brand is? There are endless possibilities and you should tweak this to your target audience of course.
Community discussion posts perform better in general than “regular” posts because they get more engagement. The Instagram algorithm value posts with a lot of comments more than posts with zero engagement.
18. Comment On Popular Posts Within Your Niche
When you leave comments on popular posts within your niche, they can reach a lot of people. These people will see your comment and your account name which can lead to more visits and followers.
This works even better when you comment on posts from accounts with a lot of followers. Keep in mind that you should comment on posts that are related to your niche.